With the birth of GET, the indispensability of an in-house design department was felt, and it was formally introduced in the same year 2004.
The department is headed by a creative manager, a qualified professional from the oldest arts college of Pakistan (NCA). The creative head leads a competent team of computer graphic designers who are found busy working over new, innovative and workable ideas of package designs, POS material, print ads, annual report designs, product brochures, promotional materials, out of house publicity, BTL activities and other related design jobs, helpful in marketing the products as per their consumers psyche.
All such jobs are produced on Apple-Mac-Pro, the most advanced graphic based computer system, thus enabling this section to deliver independently and indigenously.
For the accomplishment of all its advertising related projects Creative, Art & Design Dept. also hires services and acquires expertise of the following facilities: Production House, Media Buying House, a seasoned Ad agency, bilingual copy writers, established printers/vendors, modeling agency, renowned photographers, and other related outlets.
Besides, the department is responsible to strictly check the quality of the newly printed proofs of the packaging material, and grant final approval on these proofs, which allows the vendor (printer) to print in terms of quality and quantity required.