Billboards carrying simple message and attractive graphics portraying Treet products are displayed on all strategic sites of cities across the length and breadth of the country. This accessibility is another proof of our successful distribution network.
This is another medium to grab attention of rural consumers through on spot promotional activities.
Mobile Merchandising Units:
The main idea behind MMU activity is to promote company products primarily in far flung areas where distributors have no access or where they don’t find distribution a feasible option. In such cases, MMU activity proves to be a feasible option not only to promote company brands but to create demand of these products at wholesale level as well. This ultimately helps increase the sale of the respective area distributors. MMU vans are fully skin-wrapped displaying company products. These are fully equipped with sound system that plays the product jingles promoting company products/company messages thus attracting customers to buy the products they offer.
This activity has proved to be an effective tool for increasing grey area sales of our distributors.
No. of vans deployed nationwide: 35
Point of Sale (POS) material plays a vital role in sales and promotion of our products. This material is regularly used as a tool for customer recall and promotional announcements. POS material has been used as an effective promotion tool for distributors as well as market sales force. Our POS material includes posters, buntings, wobblers, banners, mobiles, hangers, and stickers. This POS material is displayed at prominent places of outlets/shops and markets where permissible by local bodies.